I'm genuinely excited about the new
Mac mini and the
iPod shuffle. I can't explain why, because I don't need either of them. My PowerBook performs well, thank you very much, as does my iPod mini. But like many similarly afflicted male adults out there, I have a weakness for gadgets, particularly gadgets embossed with a seductive apple shaped logo. (I have a problem, but at least I'm not afraid to admit it.) So, yes, I'll probably be picking up a mini and a shuffle - sporting fashionable lower-case names, no less - this spring. (Right, so I need help, and fast.) Let's face it, however: these are both beautiful examples of modern technology, and Apple deserves to win market share against the PC. Competition is good; just look at what it's done for the console business. Competition breeds better hardware and better games, and while there may be some frustration and confusion for the consumers, monopoly - or a single standard - isn't the answer, not in a technologically driven industry. Twenty years from now, maybe we'll be ready for a single format, at which point the Big Boys can compete on content, not platform, but for now we can enjoy the thrill of the race: Nintendo DS, PSP, Xbox 2, PlayStation 3, Nintendo Revolution - and who knows what else to follow.
So yes, I for one would love to see Apple emerge as a real competitor to the Wintel hegemony. Not that I have anything against PCs or Windows; quite the opposite, I use Windows most of the day, and I have few complaints. Without Microsoft, there would be no PC game industry. But healthy competition is a good thing. So I'll vote with my wallet and buy a Mac mini and an iPod shuffle, thank you very much. See how I justified that decision? Smooth.