voyage to mars
Sunday, February 01, 2004
  As you all probably know by now, Pixar is severing its production and distribution ties with Disney, and moving on. This seemed to be an inevitable consequence of the drawn out negotiations, because Disney aren't known for their . What will this mean for Disney? Possibly not as much as some would imagine. After all, they hold the rights to the properties that Pixar have already made successful, Toy Story in particular, and they are setting up their own computer animation facilities to churn out, one would imagine, the requisite Disney sequels. Yes, Pixar brought Disney critical and commercial success - something they haven't been able to do on their own - but Pixar also ate half of the movies' profits. Disney was certainly not willing to give them any more, and so Steve Jobs takes his business elsewhere. He won't have any problems finding a partner, but the question remains whether or not Pixar will do as well without the Disney stamp, their massive distribution machinery, and their experienced marketing department.

That's not saying Pixar shouldn't have broken with Disney. It's the right choice, and they will most likely profit from it, but the negotiations were probably hampered by the fact that there were two huge egos involved: Steve Jobs and Michael Eisner. Some amount of humility at the table might have produced a deal that would have worked for both. 


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