Actor Vin Diesel starts his own game development studio. "I've been playing videogames forever," says the Diesel. Now those are solid qualifications, Vinnie.

All right, you've got to respect a man who strives to control his public image 100%, to the degree that he wants to produce games based on his, um, "persona". And it would be petty to scoff at his ambitions. After all, why shouldn't he be able to assemble a talented group of developers to make kickass games? It's not that hard. It takes time, money, passion, and an understanding of games, yes, and I'm sure he's got, like, one of those. At least. He likes his Grand Theft Auto, so that's a start.

Seriously, though. This is a Good Thing. It really is. Now, when pretty girls ask me what I do for a living, I can tell them I'm in the same industry as Vin Diesel. We're colleagues. We hang with the same crowd...at least when we're attending E3.

And the sticky, oily sheen of geekdom is washed off, just like that.

Yay Diesel! You go! Make us legit, cool, and attractive by proxy! About time this industry got a bona fide sex symbol. Old Shigeru just wasn't cutting it in that department.  ¶ 11:03